Sustainability In Fashion

The philosophy and concept behind my label Streve is the one thing that has remained constant during my 33 year creative journey. I started out in 1987 creating art coats made of the highest quality leather and suede. These coats were made to last.

During the 90’s and after, Fast Fashion became an option for consumers. As an independent designer, I could not participate in the quick turn of clothing and most importantly I did not wish to. I was brought up by my parents to buy the best quality item that I could afford at the time. This advice and way of living has served me well on my journey.

Although I enjoy designing with patterned silks and creating decorative leathers , I do not feel that this dates the clothing. I love clean and simple lines . The simplicity of good design stands the test of time and never goes out of style.

I edit my collections to withstand the test of time. The essential items that you will look to each time that you open your closet are my goal.

As a female designer,  comfort and how the clothing feels is extremely important to me. This is why I only use natural fibres and leather.
Breathable and well cut, flattering designs are the trademark of Streve.

I also believe in transition clothing. This is clothing that you will wear for 3 to 4 seasons of the year. My goal is to turn the fashion industry standard around. You are told to buy clothing every new season instead of collecting well designed clothing that you love and will continue to wear year after year. Not only will you save money , you will help save the planet.
It is time we increased the longevity of what we wear and slow down the fashion seasons.

As a small designer , I am part of the slow fashion movement. The first step to slow fashion is asking ‘ Why’ before you buy.
Streve Design clothing and accessories are cut one by one and sewn in a cottage industry way.
The sustainable small production insures ethical treatment, pay and occupational health standards.

The natural fibres of the Streve collections are the best way to insure the future of our planet. Much of my silk and linen is Oeko-Tex certificated. Oeko-Tex is a registered trademark and certificate that confirms the human – ecological safety of textile products from all stages of production along the textile value chain. Potentially harmful chemicals are not used.
The leathers that I use are tanned in Europe and Japan and do not contain AZO dyes , PCP or Chrome VI.

Made with love in Perth, Ontario, Canada.

Cheryl